Tutorial
· Updated · 9 min read · PostLink Team
How to Pin a Post on Facebook in 2026 (Profile, Page + Group)
Pin a Facebook post to the top of your profile, Page, or Group in 30 seconds — exact taps for mobile + desktop, plus how to unpin and what happens when you pin a new post.
What Does Pinning a Post on Facebook Do?
A pinned post stays at the top of your profile, Page, or Group regardless of when it was published. New posts appear below it. A small pin icon and "Pinned" label indicate its status.
Pinning is free, instant, and one of the highest-leverage visibility tools on Facebook — especially for Pages and Groups where visitors land on your feed without scrolling.
Use a pinned post for:
- Important announcements (hours, relocations, policy changes)
- Ongoing promotions or limited-time offers
- Welcome messages explaining who you are and what to do next
- Links to your website, booking page, lead magnet, or flagship product
- Contest or giveaway rules during active campaigns
- Pinned FAQs for communities
You can pin one post at a time on personal profiles and most Pages. Pinning a new post automatically unpins the previous one.
How to Pin a Post on Your Facebook Profile
Personal profiles support one pinned post visible to anyone who can see your profile (respecting your privacy settings).
On mobile (iOS/Android)
- Open the Facebook app and go to your profile
- Scroll to the post you want to pin
- Tap the three dots (...) in the top right corner of the post
- Tap Pin to your profile
- Confirm if prompted — the post moves to the top with a pin icon
On desktop (facebook.com)
- Click your profile name or photo
- Find the post
- Click the three dots (...) on the post
- Select Pin to your profile
Note: If you do not see the Pin option, the post may be a share you cannot pin, or your app needs updating. Original posts you authored pin most reliably.
How to Pin a Post on a Facebook Page
Facebook Pages are where pinning matters most for businesses. Every new visitor sees your pinned post first.
On mobile
- Open your Facebook Page (switch to Page profile if you manage multiple)
- Find the post — published or scheduled-then-live
- Tap three dots (...) on the post
- Tap Pin to top of Page
On desktop
- Navigate to your Page
- Locate the post in the feed or Posts tab
- Click ... → Pin to top of Page
The post now appears first whenever someone visits your Page timeline. Pair this with a clear CTA: "Book here," "Shop sale," or "Read our story."
For ongoing Page content strategy, see how to schedule Facebook posts so your feed stays active while the pin carries your main message.
How to Pin a Post in a Facebook Group
Group admins and moderators can pin posts to reduce repeated questions and highlight rules or events.
On mobile
- Open the Group
- Find the post
- Tap three dots (...)
- Tap Pin post
On desktop
- Open the Group
- Click ... on the post
- Click Pin post
Note: Only admins and moderators can pin. Regular members do not see this option.
Some Groups also support announcements — a separate feature that notifies members. Use announcements for urgent one-time news; use pins for persistent reference content (rules, resource links).
How to Unpin a Post on Facebook
On mobile
- Find the pinned post at the top (pin icon visible)
- Tap three dots (...)
- Tap Unpin from profile / Unpin from Page / Unpin post
On desktop
- Click ... on the pinned post
- Click Unpin
Unpinning does not delete the post — it returns to chronological order in your timeline.
How to Change a Pinned Post
Facebook allows one pinned post per profile or Page (unless Group settings differ).
To replace your pin:
- Publish or locate the new post
- Pin it using the steps above
- Facebook automatically unpins the current pinned post
- The old post remains on your timeline in its original position
Workflow tip: Draft the new pin post, publish it, verify links and images, then pin. Avoid pinning first drafts with typos — pinned posts get more scrutiny.
What to Pin: Strategy by Account Type
| Account type | Strong pin choices | Weak pin choices |
|---|---|---|
| Local business Page | Hours, location, booking link | Old holiday posts from two years ago |
| Creator profile | Best intro video, link hub post | Random meme with no CTA |
| E-commerce Page | Current sale + deadline | Out-of-stock product |
| Community Group | Rules + welcome resources | Off-topic viral share |
| Consultant | Case study or testimonial thread | Personal life update |
Rotate pins when your primary CTA changes — quarterly at minimum, or whenever you launch a new offer.
Pinning vs Boosting vs Ads
| Tactic | Cost | Who sees it | Best for |
|---|---|---|---|
| Pin | Free | Profile/Page visitors | Default message for warm traffic |
| Boost post | Paid | Targeted beyond followers | Amplifying a performing post |
| Ads Manager | Paid | Full targeting | Conversions, leads, retargeting |
Pinning shapes first impressions; boosting spreads a post outward. Many businesses pin a evergreen "start here" post and boost rotating promotional posts. Read how to boost a post on Facebook when you are ready to pay for reach.
Can You Schedule a Pinned Post?
Facebook does not support scheduling a post with auto-pin at publish time. The workflow:
- Schedule the post with Meta Business Suite, Buffer, or another tool
- Wait for it to go live
- Manually pin the live post
If you schedule your Facebook content in advance, set a calendar reminder five minutes after publish time to pin it. High-stakes launches (sales, events) should have a human verify the pin — not an assumption it happened.
Pinning on Mobile vs Desktop: Any Difference?
The pin option appears on both. Desktop is easier when managing Pages with long feeds or searching for older posts to pin. Mobile is faster for quick swaps when you are on-site at an event ("Doors open — pinned update").
Menu labels are consistent: Pin to profile, Pin to top of Page, Pin post.
Common Mistakes
- Pinning outdated promotions — Expired sales erode trust; set a reminder to unpin
- No clear CTA — Visitors should know the one action to take
- Broken links — Test links after pin, especially UTM or booking URLs
- Pinning low-quality images — First impression is visual; use 1200×630 or video
- Forgetting Group rules — New members need rules pinned more than viral jokes
- Expecting viral reach from a pin — Pins help visitors; they do not replace the feed algorithm
Tips for Higher-Impact Pinned Posts
- Lead with the outcome — "Free 30-min consult" beats "About us" for conversion-focused Pages
- Update seasonally — Holiday hours, summer schedules, back-to-school offers
- Use video pins — Short welcome videos humanize local businesses
- Match pin to ad landing message — Consistency reduces bounce when ads point to your Page
- Track link clicks — Facebook Insights shows engagement on the pinned post; swap if CTR is flat
- Make posts shareable before boosting — See how to make a Facebook post shareable for settings that help organic spread
Quick Reference
| Location | Who can pin | Max pinned posts |
|---|---|---|
| Personal profile | You | 1 |
| Facebook Page | Page admin | 1 |
| Facebook Group | Admin/Moderator | 1 (varies) |
To pin: three dots on the post → Pin to [profile/Page/top]
To unpin: three dots on pinned post → Unpin
Summary
Pinning a Facebook post takes 30 seconds and costs nothing — yet most small businesses underuse it. Put your most important link, offer, or welcome message where every visitor sees it first. Schedule regular posts to keep the feed alive; change the pin when your business priority shifts.
Pinned posts do not replace consistent publishing, but they turn casual profile visits into directed action. Update yours this week if you cannot remember what is currently pinned without checking.
Frequently asked questions
How do you pin a post on a Facebook Page?
Go to the post on your Facebook Page, click the three-dot menu in the top right corner of the post, and select 'Pin to top of Page.' The post stays at the top of your Page's feed until you unpin or replace it.
Can you pin a post on a personal Facebook profile?
Yes. On your personal profile, click the three-dot menu on any post and select 'Pin to profile.' Only one post can be pinned at a time.
Can you pin a post in a Facebook Group?
Yes, if you are an admin or moderator. Open the post, click the three-dot menu, and select 'Pin post.' Pinned group posts appear at the top of the group's feed.
How many posts can you pin on Facebook?
Facebook allows only one pinned post at a time on profiles and Pages. Pinning a new post automatically unpins the previous one. Some Groups allow multiple pinned announcements depending on admin settings.
Does pinning a post increase reach?
Pinning does not boost algorithmic distribution. It increases visibility to people who visit your profile or Page directly — every visitor sees the pinned post first.
Can you schedule a post to auto-pin when it publishes?
No. Facebook does not support auto-pin at publish time. Schedule the post first, then manually pin it after it goes live.
