Social Media Tips
· Updated · 9 min read · PostLink Team
Facebook Post Size 2026: 1080×1920 Reels, 1200×630 Links + Covers
Facebook post size guide for 2026 — Reels and Stories 1080×1920, link shares 1200×630, square feed 1080×1080, and cover photo dimensions with safe zones.
Why Facebook Post Dimensions Matter
Uploading the wrong image or video size on Facebook doesn't just look bad — it can result in:
- Cropped images that cut off faces or important content
- Black bars added to the top and bottom of videos
- Reduced image quality after Facebook's automatic compression
- Lower engagement because the content looks unprofessional
- Link previews that pull the wrong image or crop your OG tag
Using the correct dimensions from the start avoids all of this. Here are the specs for every Facebook content type in 2026.
Facebook Feed Post Image Sizes
Square Image Post
| Spec | Value |
|---|---|
| Recommended size | 1080 × 1080 px |
| Aspect ratio | 1:1 |
| Best for | Product photos, quotes, illustrations |
| Mobile display | Full width, no cropping |
Portrait Image Post
| Spec | Value |
|---|---|
| Recommended size | 1080 × 1350 px |
| Aspect ratio | 4:5 |
| Best for | Full-body shots, tall product images, editorial content |
| Note | Takes up more screen real estate in the feed, which can increase visibility |
Landscape Image Post
| Spec | Value |
|---|---|
| Recommended size | 1200 × 630 px |
| Aspect ratio | 1.91:1 |
| Best for | Blog post shares, news, event announcements |
| Note | May appear smaller on mobile than square or portrait |
Facebook will automatically crop images that don't match these ratios in the feed. For best results, use 1:1 or 4:5 for most content — they display better on mobile.
Facebook Video Post Sizes
Feed Video
| Spec | Value |
|---|---|
| Recommended resolution | 1080 × 1350 px (portrait) or 1080 × 1080 px (square) |
| Aspect ratio | 4:5 (portrait) or 1:1 (square) |
| Minimum resolution | 720p |
| Maximum file size | 10 GB |
| Maximum length | 240 minutes |
| Recommended format | MP4 or MOV |
Portrait video (4:5) performs better on mobile because it fills more of the screen.
Facebook Reels
| Spec | Value |
|---|---|
| Recommended resolution | 1080 × 1920 px |
| Aspect ratio | 9:16 (full vertical) |
| Minimum resolution | 500 × 888 px |
| Maximum length | 90 seconds |
| Safe zone | Center 1080 × 1420 px |
| Format | MP4 or MOV |
Keep text and important elements within the center safe zone to avoid being cropped by UI overlays (like buttons, captions, and profile icons).
Facebook Live
| Spec | Value |
|---|---|
| Recommended resolution | 1080p (1920 × 1080 px) |
| Aspect ratio | 16:9 (landscape) or 9:16 (portrait for mobile streams) |
| Internet requirement | Stable 5+ Mbps upload |
Facebook Stories Size
| Spec | Value |
|---|---|
| Resolution | 1080 × 1920 px |
| Aspect ratio | 9:16 |
| Safe zone for text | Center 1080 × 1420 px |
| Max video length | 20 seconds per Story card |
| Image display time | 5 seconds |
Facebook overlays your profile info at the top and interactive elements at the bottom — keep faces and text in the center third.
Facebook Link Preview Image Size
When you share a link on Facebook, it pulls an image from the page (the Open Graph image). For best display:
| Spec | Value |
|---|---|
| Recommended size | 1200 × 630 px |
| Aspect ratio | 1.91:1 |
| Minimum size | 600 × 315 px |
| File format | JPG or PNG |
| Max file size | 8 MB |
If the page you're sharing doesn't have a properly configured Open Graph image, Facebook pulls any image it can find from the page, which often looks bad. If you run a website, always set your og:image meta tag:
<meta property="og:image" content="https://yoursite.com/image-1200x630.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
Facebook Profile and Page Photo Sizes
| Element | Upload size | Display size (desktop) | Display size (mobile) |
|---|---|---|---|
| Profile photo | 400 × 400 px | 170 × 170 px (circle) | 128 × 128 px |
| Page profile photo | 400 × 400 px | 170 × 170 px | 128 × 128 px |
| Cover photo (personal) | 820 × 462 px | 820 × 312 px | 640 × 360 px |
| Page cover photo | 820 × 462 px | 820 × 312 px | 640 × 360 px |
| Event cover photo | 1920 × 1005 px | Varies | Varies |
Cover photo safe zone: Design at 820 × 462 px and keep all important text and logos in the center 640 × 312 px area. Facebook crops the top and bottom on desktop, and the sides on mobile.
Facebook Carousel Post Dimensions
Carousels (multiple images/videos in one swipeable post) follow the same rules as individual posts:
| Spec | Value |
|---|---|
| Image size | 1080 × 1080 px (square safest) |
| Aspect ratio | 1:1 strongly recommended |
| Number of cards | 2–10 |
| Mixed ratios | Not recommended — causes inconsistent display |
All cards in a carousel should use the same aspect ratio. Mixing square and landscape in one carousel causes awkward cropping on some slides.
Best Aspect Ratio for Facebook Posts
If you're creating one version of content and want the best performance across Facebook:
| Format | Size | Why |
|---|---|---|
| Feed posts | 4:5 (1080 × 1350 px) | Most vertical space on mobile |
| Reels and Stories | 9:16 (1080 × 1920 px) | Full screen on mobile |
| Link shares | 1.91:1 (1200 × 630 px) | Matches OG preview specs |
| Desktop-heavy content | 1.91:1 landscape | Better on desktop feed |
Most creators default to 1:1 square because it looks clean on both mobile and desktop without any cropping.
Cross-Platform Dimension Mapping
If you create content for multiple platforms, these sizes overlap:
| Platform | Reels/Shorts | Feed square | Stories |
|---|---|---|---|
| 1080×1920 | 1080×1080 | 1080×1920 | |
| 1080×1920 | 1080×1080 | 1080×1920 | |
| TikTok | 1080×1920 | N/A | N/A |
| YouTube Shorts | 1080×1920 | N/A | N/A |
One vertical video at 1080×1920 works across all four platforms. Design carousels at 1080×1350 for Facebook and Instagram simultaneously.
See social media post sizes 2026 for the complete cross-platform reference.
Facebook Image Quality Tips
1. Upload at higher resolution than displayed
Facebook compresses images during upload. Starting at a higher resolution (2160 × 2160 px for square) results in better quality after compression.
2. Export at 72 DPI for web
Higher DPI doesn't improve quality on screens — stick to 72 DPI to keep file sizes smaller and upload faster.
3. Use PNG for graphics with text
PNG preserves sharp text edges better than JPEG after Facebook's compression. Use JPEG for photos.
4. Avoid small text near edges
Facebook's mobile crop can cut off content near the edges. Keep all important text and faces in the center 80% of the image.
5. Use sRGB color profile
Export images in sRGB color space. Facebook doesn't support wide-gamut color profiles — images in Adobe RGB or P3 may look washed out.
Pre-Upload Checklist
Before publishing any Facebook visual content:
- Correct aspect ratio for content type
- Text and faces within safe zone (center 80%)
- File under 30 MB for images, under 4 GB for video
- sRGB color profile
- Link posts have og:image set at 1200×630
- Video exported as MP4 (H.264 codec)
- Preview on mobile before scheduling
Quick Reference: Facebook Post Dimensions 2026
| Content type | Recommended size | Aspect ratio |
|---|---|---|
| Square feed image | 1080 × 1080 px | 1:1 |
| Portrait feed image | 1080 × 1350 px | 4:5 |
| Landscape feed image | 1200 × 630 px | 1.91:1 |
| Feed video (portrait) | 1080 × 1350 px | 4:5 |
| Feed video (landscape) | 1280 × 720 px | 16:9 |
| Reels | 1080 × 1920 px | 9:16 |
| Stories | 1080 × 1920 px | 9:16 |
| Link preview image | 1200 × 630 px | 1.91:1 |
| Profile photo | 400 × 400 px | 1:1 |
| Cover photo | 820 × 462 px (design) | — |
| Event cover | 1920 × 1005 px | ~1.91:1 |
| Group cover | 1640 × 856 px | ~1.91:1 |
| Carousel cards | 1080 × 1080 px | 1:1 |
Designing for Facebook Ads (Bonus Specs)
If you run Facebook ads alongside organic posts, ad placements have their own size requirements:
| Ad placement | Recommended size | Aspect ratio |
|---|---|---|
| Feed image ad | 1080 × 1080 px | 1:1 |
| Feed video ad | 1080 × 1080 px or 1080 × 1350 px | 1:1 or 4:5 |
| Stories ad | 1080 × 1920 px | 9:16 |
| Reels ad | 1080 × 1920 px | 9:16 |
| Carousel ad | 1080 × 1080 px per card | 1:1 |
| Right column ad | 1200 × 1200 px | 1:1 |
| Marketplace ad | 1080 × 1080 px | 1:1 |
Designing organic content at ad-ready dimensions saves rework when you boost top-performing posts.
Text overlay limits for ads
Facebook's ad review system may reduce delivery for images with excessive text. Keep text on ad images below 20% of the total area. Use Facebook's Text Overlay tool in Ads Manager to check before publishing.
Mobile vs. Desktop Display Differences
Facebook is overwhelmingly mobile-first — over 98% of users access via mobile. But desktop display still matters for B2B Pages and older demographics.
| Element | Mobile behavior | Desktop behavior |
|---|---|---|
| Feed images | Full width, 4:5 max height | Narrower column, more cropping |
| Cover photo | Crops sides aggressively | Shows full 820×312 |
| Link previews | Large image, truncated title | Smaller image, full title |
| Reels | Full-screen vertical | Vertical in feed column |
| Carousel | Swipe horizontally | Arrow navigation |
Design rule: Preview every asset on a phone before scheduling. If it looks good on mobile, desktop will be acceptable. The reverse is not true.
Export Settings by Design Tool
| Tool | Recommended export | Notes |
|---|---|---|
| Canva | PNG for graphics, MP4 for video | Use "Facebook Post" template (940×788 default — change to 1080×1350) |
| Figma | PNG at 2x, sRGB | Export frames at exact pixel dimensions |
| Photoshop | Save for Web, JPG 80% quality | 72 DPI, sRGB, progressive |
| CapCut | 1080p, 30fps, MP4 | Match 9:16 for Reels |
| Premiere Pro | H.264, 1080×1920 for Reels | Bitrate 10–15 Mbps |
Facebook Dimensions FAQ
Why does my image look different on mobile vs. desktop? Facebook uses different crop ratios per device. Mobile shows more vertical space (favoring 4:5), while desktop crops to a wider, shorter frame. Design at 4:5 for mobile-first display.
Can I upload 4K images to Facebook? Yes, but Facebook compresses all uploads. A 2160×2160 source file produces better results after compression than a 540×540 source. Upload at 2× your target display size.
What happens if my video aspect ratio is wrong? Facebook adds black bars (letterboxing) or crops the video to fit the feed. For Reels, wrong ratios may prevent publishing entirely. Always export at the target ratio before uploading.
Do Facebook and Instagram use the same image sizes? Mostly yes for Reels/Stories (1080×1920) and square posts (1080×1080). Instagram favors 4:5 for feed posts; Facebook accepts 4:5 but also commonly uses 1.91:1 link shares. When cross-posting, design at 4:5 for maximum compatibility.
Summary
Correct Facebook dimensions prevent cropping, compression artifacts, and unprofessional-looking posts. Default to 1080×1350 for feed images, 1080×1920 for Reels and Stories, and 1200×630 for link previews. Design cover photos at 820×462 with centered content.
Create once at the right size, then schedule across platforms. See how to schedule Facebook posts for publishing workflow.
For video-specific specs, see YouTube Shorts size and dimensions and Instagram post size and dimensions.
Quick troubleshooting for cropped images
| Symptom | Likely cause | Fix |
|---|---|---|
| Face cut off in feed | Wrong aspect ratio uploaded | Re-export at 4:5 or 1:1 |
| Black bars on video | Landscape video in vertical feed | Crop to 4:5 or 9:16 |
| Blurry after upload | Source file too small | Upload at 2x display resolution |
| Link preview wrong image | Missing og:image tag | Add 1200×630 og:image to page |
| Cover photo text hidden on mobile | Text too close to edges | Center content in 640×312 safe zone |
Quick reference
| Item | Details |
|---|---|
| Feed image post | 1200×630 px (1.91:1) or 1080×1080 px (square). Square avoids feed cropping; 1.91:1 matches link shares. |
| Feed link share | 1200×630 px (1.91:1). Use this exact ratio so OG previews don't get cropped on either side. |
| Reels | 1080×1920 px, 9:16. Up to 90 seconds. Same as Instagram Reels. |
| Stories | 1080×1920 px, 9:16. Top 250px and bottom 250px get covered by UI — keep key content centered. |
| Feed video (landscape) | 1280×720 px minimum, 16:9. Native MP4 or MOV upload performs better than YouTube embeds. |
| Cover photo | 820×312 px desktop, 640×360 px mobile. Design at 820×462 px and center the content. |
| Profile photo | 170×170 px desktop, 128×128 px mobile (Pages). Upload at 360×360 px for crispness. |
| Event cover | 1920×1080 px, 16:9. Larger than feed videos — Facebook crops on the sides for thumbnails. |
| Group cover | 1640×856 px, ~1.91:1. Center key content; mobile crops aggressively on the sides. |
Frequently asked questions
What is the recommended image size for a Facebook post?
The recommended size for a Facebook feed image post is 1200 x 630 pixels at a 1.91:1 aspect ratio. Square images at 1080 x 1080 pixels also work well and avoid cropping issues.
What are the dimensions for a Facebook Story?
Facebook Stories should be 1080 x 1920 pixels (9:16 aspect ratio), the same as Instagram Stories and TikTok. Keep important content within the center safe zone to avoid being covered by UI elements.
What video dimensions does Facebook recommend?
Facebook recommends 1280 x 720 pixels minimum for feed videos, with a 16:9 aspect ratio for landscape and 9:16 for vertical Reels. Upload MP4 or MOV files for best quality.
What size should a Facebook cover photo be?
Facebook cover photos display at 820 x 312 pixels on desktop and 640 x 360 pixels on mobile. Design at 820 x 462 pixels and center your key content to ensure it looks good on both.
What size are Facebook Reels in 2026?
Facebook Reels should be 1080x1920 px at a 9:16 vertical aspect ratio. This is the same format used by Instagram Reels, TikTok, and YouTube Shorts.
