Why Facebook Post Dimensions Matter
Uploading the wrong image or video size on Facebook doesn't just look bad — it can result in:
- Cropped images that cut off faces or important content
- Black bars added to the top and bottom of videos
- Reduced image quality after Facebook's automatic compression
- Lower engagement because the content looks unprofessional
Using the correct dimensions from the start avoids all of this. Here are the specs for every Facebook content type in 2026.
Facebook Feed Post Image Sizes
Square Image Post
- Recommended size: 1080 × 1080 px
- Aspect ratio: 1:1
- Best for: Product photos, quotes, illustrations
Portrait Image Post
- Recommended size: 1080 × 1350 px
- Aspect ratio: 4:5
- Best for: Full-body shots, tall product images, editorial content
- Note: This takes up more screen real estate in the feed, which can increase visibility
Landscape Image Post
- Recommended size: 1200 × 630 px
- Aspect ratio: 1.91:1
- Best for: Blog post shares, news, event announcements
Facebook will automatically crop images that don't match these ratios in the feed. For best results, use 1:1 or 4:5 for most content — they display better on mobile.
Facebook Video Post Sizes
Feed Video
- Recommended resolution: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)
- Aspect ratio: 1:1 or 4:5 (portrait performs better on mobile)
- Minimum resolution: 720p
- Maximum file size: 10 GB
- Maximum length: 240 minutes
- Recommended format: MP4 or MOV
Facebook Reels
- Recommended resolution: 1080 × 1920 px
- Aspect ratio: 9:16 (full vertical)
- Minimum resolution: 500 × 888 px
- Maximum length: 90 seconds
- Safe zone: Keep text and important elements within the center 1080 × 1420 px to avoid being cropped by UI overlays
Facebook Live
- Recommended resolution: 1080p (1920 × 1080 px)
- Aspect ratio: 16:9 (landscape) or 9:16 (portrait, for mobile streams)
Facebook Stories Size
- Recommended resolution: 1080 × 1920 px
- Aspect ratio: 9:16
- Safe zone for text: Keep important content in the center 1080 × 1420 px — Facebook overlays your profile info at the top and interactive elements at the bottom
- Maximum video length: 20 seconds per Story card
- Image display time: 5 seconds
Facebook Link Preview Image Size
When you share a link on Facebook, it pulls an image from the page (the Open Graph image). For best display:
- Recommended size: 1200 × 630 px
- Aspect ratio: 1.91:1
- Minimum size: 600 × 315 px
If the page you're sharing doesn't have a properly configured Open Graph image, Facebook pulls any image it can find from the page, which often looks bad. If you run a website, always set your og:image meta tag.
Facebook Profile and Page Photo Sizes
| Element | Recommended size | Display size |
|---|---|---|
| Profile photo | 400 × 400 px | Displays as circle — 170 × 170 px on desktop |
| Page profile photo | 400 × 400 px | 170 × 170 px on desktop |
| Cover photo (personal) | 820 × 312 px | 820 × 312 px on desktop, 640 × 360 px on mobile |
| Page cover photo | 820 × 312 px | Same as personal |
| Event cover photo | 1920 × 1005 px | Recommended for best quality |
Facebook Carousel Post Dimensions
Carousels (multiple images/videos in one swipeable post) follow the same rules as individual posts:
- Image size: 1080 × 1080 px (square is safest — ensures all cards look consistent)
- Aspect ratio: 1:1 strongly recommended (mixing ratios in one carousel can cause inconsistent display)
- Number of cards: 2–10
Best Aspect Ratio for Facebook Posts
If you're creating one version of content and want the best performance across Facebook:
- For feed posts: 4:5 portrait (1080 × 1350 px) takes up the most vertical space in the feed → higher visibility → more engagement
- For Reels and Stories: 9:16 vertical (1080 × 1920 px) — full screen on mobile
- For desktop-heavy content: 1.91:1 landscape (1200 × 630 px) works better
Most creators default to 1:1 square because it looks clean on both mobile and desktop without any cropping.
Facebook Image Quality Tips
1. Upload at higher resolution than displayed
Facebook compresses images during upload. Starting at a higher resolution (2160 × 2160 px for square) results in better quality after compression.
2. Export at 72 DPI for web
Higher DPI doesn't improve quality on screens — stick to 72 DPI to keep file sizes smaller and upload faster.
3. Use PNG for graphics with text
PNG preserves sharp text edges better than JPEG after Facebook's compression. Use JPEG for photos.
4. Avoid small text near edges
Facebook's mobile crop can cut off content near the edges. Keep all important text and faces in the center 80% of the image.
Quick Reference: Facebook Post Dimensions 2026
| Content type | Recommended size | Aspect ratio |
|---|---|---|
| Square feed image | 1080 × 1080 px | 1:1 |
| Portrait feed image | 1080 × 1350 px | 4:5 |
| Landscape feed image | 1200 × 630 px | 1.91:1 |
| Feed video | 1080 × 1350 px | 4:5 |
| Reels | 1080 × 1920 px | 9:16 |
| Stories | 1080 × 1920 px | 9:16 |
| Link preview image | 1200 × 630 px | 1.91:1 |
| Profile photo | 400 × 400 px | 1:1 |
| Cover photo | 820 × 312 px | — |
If you're scheduling Facebook content in bulk, PostLink lets you upload once and schedule across Facebook, Instagram, TikTok, YouTube, and more — ensuring your content goes out at the right time, every time.
